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Fees That Align Everyone: High-Water Marks and Hurdles, in Plain English

Jonny Bravo
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Fees That Align Everyone: High-Water Marks and Hurdles, in Plain English

Fund fees have an image problem, and often a deserved one. "Two and twenty" has become shorthand for an industry that some believe takes too much, too easily, with too little tied to actually making investors money. And when fees are computed carelessly — or, worse, conveniently — that suspicion is earned.

But the structures themselves, used honestly, are genuinely elegant. The high-water mark and the hurdle are ideas refined over a century specifically to align a manager's incentives with their investors' outcomes — to make sure the manager only gets paid well when the investors do. The problem was never the structures. It was implementations that quietly bent them.

Here's what they actually mean, why they matter, and why getting them precisely right is one of the most important trust decisions a fund makes.

The two fees, and what each is for

A fund typically charges two kinds of fee, and they answer two different questions.

The management fee is a small annual percentage of assets — say 1% or 2% — charged regardless of performance. Its honest purpose is to keep the lights on: it pays for the operation of the fund so the manager can focus on managing rather than scrambling for runway. It's not where a manager makes their money, and it shouldn't be. It's the cost of being in business.

The performance fee is where alignment lives. It's a share — classically 20% — of the profits the manager generates. The logic is simple and fair: when the manager makes investors money, the manager shares in the upside; when they don't, they don't. This is the fee that's supposed to make the manager and the investor want the same thing. But "a share of the profits" hides two crucial questions: profits since when, and profits above what? The answers are the high-water mark and the hurdle.

The high-water mark: pay for new ground only

Imagine a manager who makes 20% one year, takes their performance fee, then loses 20% the next year, then makes 20% back the year after. Without protection, they'd charge a performance fee on that third-year recovery — getting paid again for merely climbing back to where investors already were. The investor is no better off than two years ago, but the manager has been paid twice.

The high-water mark forbids this. It records the highest value the fund has ever reached for each investor, and performance fees can only be charged on gains above that previous peak. Recover from a drawdown, and the manager earns nothing until the fund is back into genuinely new high ground. The investor is made whole before the manager gets paid a cent of performance fee.

This is the single most important fairness mechanism in fund fees, and it's exactly the one that careless or self-serving implementations "forget." Honoring it perfectly — every period, for every investor, even the ones who came in at different times with different personal high-water marks — is non-negotiable, and it's precisely the kind of thing that's easy to promise and hard to do by hand.

The hurdle: beat a baseline first

The hurdle goes one step further. It says the manager doesn't earn a performance fee on any gain — only on gains above a baseline return. If the hurdle is 5%, the manager shares in profits only above that 5% threshold. Below it, the performance fee is zero.

The reasoning is alignment again: investors could have earned something with less risk elsewhere, so the manager should be paid for outperformance, not for merely showing up to a rising market. The hurdle sits on top of the high-water mark — you have to clear both your previous peak and the hurdle above it before performance fees begin. It's a higher bar, and managers who offer it are signaling confidence that they'll clear it.

Why getting this exactly right is a trust decision

Here's what makes fee computation so consequential: it's where the manager's interests and the investor's interests are in the most direct tension, and therefore where investors look hardest. An investor's diligence team will absolutely recompute your fees. They'll check that the high-water mark is honored. They'll verify the hurdle. They'll confirm that an investor who joined during a drawdown isn't being charged on someone else's recovery.

If your fees were computed by a person, remembering the rules under pressure, across multiple investors on possibly different terms, the odds of a subtle error are high — and a single error here doesn't read as a mistake. It reads as the manager taking more than they earned, which is the one impression a fund cannot afford to give. Trust, once dented on fees, doesn't come back.

This is why fee math belongs in infrastructure, not in a spreadsheet and a good memory. When the high-water mark and hurdle are enforced by the system — computed the same correct way every period, for every investor, with each investor's own entry point and terms respected automatically — fees stop being a place where trust can leak and become a place where it accumulates. The investor recomputes, it matches, and they conclude: this manager is fair by construction, not by promise.

Honest fees are a competitive advantage

In a world where fees carry a whiff of suspicion, being demonstrably fair is an edge. A manager who can say "my performance fee only applies above your personal high-water mark and a hurdle, it's computed by a system not by hand, and you're welcome to verify every number" is a manager who's removed an objection before it's raised.

The fee structures were always elegant. The high-water mark and the hurdle were designed, a century ago, to make the manager succeed only when the investor does. Honor them precisely, enforce them automatically, and let investors check — and fees become exactly what they were meant to be: not where you take from your investors, but proof that you only win when they do.


Management and performance fees with high-water marks and hurdles, enforced automatically and verifiable by every investor. See investor accounting →

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